Background
Taskflow was an innovative SaaS platform aiming to streamline project management for small teams. They approached me to design a user-centric interface that would appeal to both novice and experienced users. With a focus on simplicity, I was tasked with making the product intuitive without sacrificing its powerful features.
Core problem
Users faced repetitive tasks with 100-200 daily entries, leading to errors and fatigue.
Resistance to change due to familiarity with traditional methods.
Preference for keyboard-friendly workflows over mouse interactions.
Goal
Design an intuitive SaaS platform that simplifies inventory management while minimizing the learning curve for users accustomed to legacy systems.
Approach & Process
Research:
Conducted competitor analysis and empathy mapping to understand user behavior and preferences.
Iteration:
Developed and refined designs based on feedback, introducing pop-up windows for multitasking and minimizing cognitive load.
Design System:
Created a consistent and efficient design system with reusable components to accelerate development and maintain uniformity.
Solution
The platform features a multitasking-friendly interface with pop-up windows, a streamlined dashboard, and keyboard-first workflows to enhance efficiency.
Results:
Reduced screen-building time by 20% with a robust design system.
Minimized errors and improved user satisfaction through multitasking support.
Simplified workflows for daily inventory management tasks.
