Background
Magenta's mobility arm is focused on helping farms, industries, and businesses transition to electric vehicles in order to reduce their carbon emissions. This is an important step towards sustainability and reducing the impact of transportation on the environment.
Core problem
Users experienced:
Frustration from inability to track vehicles in real-time.
Difficulty contacting drivers for instructions or updates.
Tedious manual documentation, increasing errors and delays.
Goal
Empower users with a seamless and intuitive app-based vehicle booking and tracking system.
Approach & Process
Research:
Identified pain points through user feedback and mapped user journeys.
Design and Iteration:
Designed a mobile app with features like easy booking flows, real-time tracking, and driver communication. Iterated to ensure usability and alignment with user needs.
Key Features:
Home Screen: Accessible search and services for quick decisions.
Booking Flow: Step-by-step process with preview options to reduce errors.
Real-time Tracking: Floating card with trip details, even after app closure.
Wallet Integration: Simplified in-app payments to enhance convenience.
Solution
The redesigned app gave users full control over bookings, enabling them to track, modify, and schedule trips effortlessly. Features like "Add Stop" and "Add Helper" reduced cognitive load and improved user satisfaction.
Results:
Improved user retention through enhanced control and convenience.
Positive feedback on real-time tracking and communication features.
Increased booking efficiency, reducing time-to-book a vehicle.
